Case Study: Data Services

B2B Company

Founded in 2005, A growing company needs target leads to sell their products to more customers.

RESULT AT A GLANCE

BACKGROUND

The digital marketing team was able to generate about 100 leads/day and their main online channels were both organic and paid search. The company’s sales team consisted of 10 members. Half the team covered leads from within the organization. The others covered leads generated by google search.

CHALLENGES

Low leads to sales ratio – A good number of leads with a decent conversion rate of nearly 7%, but the quality of leads was poor, resulting in a total lead to the sales conversion rate of only 5%, as 45% of the leads were non-workable. The main challenge, therefore, was to reduce the non-feasible lead percentage and improve the leads to sales ratio.

SOLUTIONS

Our team reviewed the client’s business, needing five days to understand it and how the improvements were made:

RESULTS

Our review and the improvements made yielded the following results:

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