The US online temporary accommodation provider leveraged detailed competitor’s analysis to remain the leader of its market segment.
The company provided wide range of special deals and offers in short- and long-term accommodations – for both service and other types of apartments.
RESULT AT A GLANCE
Campaign conversion ratio : Improved by 27%
Marketing cost : Reduced by 25%
Sales ratio : Increased by 30% each quarter
The company has 13 units in Sun Diego specialized in 2-3+ month rentals. provides a variety of online travel agency services, including accommodations, conferences, tours, cruises, and car hiring. In the online travel service industry, offers and deals play a crucial role in sales generation. Our client provided a wide range of special deals and offers for its services, including short- and long-term accommodations.
Identifying and responding to the ever-changing pricing, marketing and campaign strategies of its competitors Managing room inventory, availability, and all other relevant information
Online Research Services
INHYE Process Experts provide solutions to enable ongoing monitoring of competitor prices.
Systems and controls were employed to keep prices in check after comparing with competitor websites.
Our team also managed room inventory, availability, and all other relevant information.
INHYE Process Experts helped design a detailed offer for every campaign of the client after comparison with competitor campaigns.
We also designed a system to identify when such campaigns were most effective and ran them accordingly.
Our review and the improvements made yielded the following results:
Sales ration of Accommodations that are managed by INHYE Process Experts have increased by 30% each quarter.
Client's marketing cost reduced by 25%.
The paid search campaign conversion ratio improved by 27% in response to competitive pricing strategies.
With our support, a client could achieve a sustainable and scalable business model.
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INHYE Process Experts (P) Ltd
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